AI Brand Design: How We Used Blunge to Create Our Website and Brand Identity

Creating a Brand Identity with Blunge, AI-Powered Design

Building a strong brand identity requires high-quality, consistent visuals—but for startups and small teams, this process can be time-consuming. At Blunge, we faced a common challenge: creating custom brand assets that aligned with our vision while keeping up with evolving content and messaging.

This isn't just Blunge's problem. Many companies' designers and marketers are feeling the limitations of existing brand assets. Not only does creating new images require significant time and resources, but frequently they need to be reworked due to planning changes or directional adjustments.

In this article, we'll share Blunge's experience of creating landing pages and brand assets using our own technology. Instead of creating all visual elements from scratch manually, our designers trained AI models on various artistic styles and generated images. This allowed us to quickly generate unique graphics for our website, saving time and ensuring a cohesive brand aesthetic.

Why We Chose Blunge AI-Generated Branding

When designing our landing page and brand materials, we encountered two main obstacles:

• We needed brand-consistent visuals but had limited time – Creating custom assets manually would have slowed down the process.

• Our content and messaging were evolving – As we iterated on the website, visuals needed frequent adjustments.

Instead of spending hours illustrating and tweaking assets, we used Blunge’s AI-powered branding tools to generate, refine, and scale high-quality visuals.

📌 Step 1: Defining Our Brand’s Visual Style

Before generating assets, we outlined the visual identity we wanted for Blunge:

• Brand personality – Ethical, creator-friendly, and innovative.

• Art style – A mix of hand-drawn elements and clean, modern aesthetics.

• Design consistency – A recognizable look across our website, social media, and marketing materials.

📌 Step 2: Training AI on Our Designer’s Styles

Our designer trained multiple custom AI models on Blunge using the 'Train a model' feature, each based on different artistic styles he created.

1. He uploaded a collection of illustrations that matched our brand aesthetic.

2. Blunge’s AI learned the stylistic elements, allowing us to generate new brand visuals in seconds.

3. The trained models ensured all AI-generated branding elements remained unique, on-brand, and visually cohesive.

📌 Step 3: Generating and Refining Website Graphics

To create the visuals for our website and blog, we leveraged Blunge's AI capabilities and our in-house designer’s trained models to generate key elements:

• Hero Image: A dynamic AI-generated illustration at the top of the homepage used as inspiration to hand-illustrate another image, next to each other. These side-by-side images visually represent how Blunge acts as a concepting tool for creatives.

• Feature Section Graphics: Unique icons and visuals used to explain Blunge’s core capabilities.

• Ownership Section Illustrations: Custom AI-generated visuals at the bottom of the homepage, reinforcing how creators maintain full control over their models and artwork.

• Blog Illustrations: We continue to use Blunge to have consistently branded visuals for our blog posts, using one of our designer’s models. This gives each article—including this one—a distinct and cohesive visual identity.

Along the way we also used Blunge’s inpainting feature to refine and tweak images before including them in the finalised website and blogs.

📌 Step 4: Expanding AI-Generated Branding Beyond the Website

Blunge’s AI-powered branding capabilities didn’t just help with our website. We used and continue to use the same trained models to generate:

• Social media assets – Cohesive, branded visuals for LinkedIn, and Instagram.

• Pitch decks & presentations – Consistent branding for investor materials.

• Marketing content – Blog images and promotional graphics.

This has continued to ensure a seamless, professional brand identity across all platforms without a design bottleneck in the process and has allowed the team to focus on more value-additive, creative work.

How Blunge Changed Our Team’s Workflow

Using Blunge for branding gave us creative control and efficiency that traditional design workflows couldn’t match:

1. Faster brand asset creation – No need to manually design every visual from scratch.

2. Flexible edits and updates – AI allowed us to tweak assets instantly as the website evolved.

3. Consistent visual identity – Our trained models ensured all branding elements matched perfectly.

Final Thoughts: AI-Powered Branding for Creators and Startups

For small teams and startups, AI for branding is a game-changer. By using Blunge’s AI-generated design tools, we built a fully customized, professional brand identity while freeing up time to focus on content and messaging.

If you’re looking for an efficient way to create high-quality brand visuals, try Blunge today and experience the power of AI-driven branding.